Marketing Led – Sales Driven: How Successful Businesses Use the Power of Marketing Plans And Sales Execution to Win in the Marketplace
Product Description
Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: – How to understand customer needs and value drivers. – How t… More >>
