Posts Tagged ‘Work’

Going Turkey Hunting with Friction Calls

By WAauthors On April 13, 2011 No Comments

Calling a turkey is both an art and a science.  Not only do you have to understand the physical properties of your callers and how they are affected by the weather, but you also have to get to know the nuances of your calls and hone your skills to give each call just the right realistic touch.  It can take anywhere from an hour to a day to learn a turkey call, but it will take a lifetime to master the art of calling.  One of the easiest types of calls for a beginner to learn is friction calls.

Friction calls are composed to two separate pieces, a striker and a pot.  There are almost an infinite variety of materials from which these friction calls can be made.  Many of them are now weather proof, but you’ll find that the humidity can affect the tone of your friction calls.  

The pot of the friction call is often made of slate, aluminum, or glass.  Essentially, the material is inset into a small pot so you can hold onto it and not destroy the vibrations.  Some friction calls are actually divided into two or three sections, each with a different material.  That way you can use the aluminum for high-pitched, long distance calls and then switch over to slate for close calling.

It is also important to get the right striker for your friction calls.  While strikers are often overlooked, they are actually incredibly important to successful calling.  Most strikers are wooden, but hard wood and soft wood make different sounds.  Also, the length of the striker will affect the pitch of the call; a shorter striker has a higher pitch.  Even if you only carry one pot with you, you might want three or four different strikers to create different types of calls.

For more great articles on turkey hunting, visit The Outdoor Sports Enthusiast today!



The E-Myth Revisited CD : Why Most Small Businesses Don’t Work and What to do about it

By valeri On December 21, 2010 No Comments

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In this compact disc edition of the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed — and shows… More >>

The E-Myth Revisited CD : Why Most Small Businesses Don’t Work and What to do about it



Marketing With Ben: Work From Home System

By valeri On December 21, 2010 No Comments

Ben Hulme, the ‘Miracle Marketers’ work from home system. Ideal product for newbie internet marketers. $47 product, 60% commissions. For Affiliate promo tools: http://www.MarketingWithBen.com/jv.php
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Freelance from Home

By WAauthors On October 11, 2010 No Comments

All of us at one time or another has considered the benefits of being able to work from home.  Many of us have spent hours scouring the internet for work-at-home jobs.  Most of us haven’t had much luck.  At best, we’ve wasted time and effort.  At worst we’ve spent wasted money and not earned a dime.

Go to Work At Home Legit to discover more about awork at home job right away!

There are legitimate work-at-home jobs out there.  Many have been working successfully from home for over years now.  There are projects that include programming, technical writing, graphic design, administrative support and much more.

Yes, you need specialized skills to be a programmer or graphic designer, but there are many jobs in the administrative support categories that only require basic computer and internet knowledge.  Data entry and telemarketing are two examples that don’t require a college degree.

Working at home has many benefits, but this type of work is not any easier than working in an office all day.  You must persevere and have self discipline.  It is beneficial to have a daily routine where you work at the same time every day.  If you are a stay-at-home mother or father working at home can be a juggling act and you end up working when you have free time between changing diapers.

The easiest way to dismiss bogus work-at-home opportunities is to see if the source charges you any upfront fees.  Think about it like this.  If you go into a workplace for an interview, does the receptionist ask you for money before you know anything about the job, or even if you will get the job?  No way.  The same thought applies for online work.  Yes, any company will make money by bridging buyers and provider together, but they will only charge fees after you’ve already started working and earning money.

Seriously consider these valuable information and tips on finding ways to work at home legit.  It can be a tough business, but there is real work out there for real people like you.

Go to Freelancer Projects and Work At Home Blog for informative content relating to work, careers, online job opportunities, and more!



walter larimore

By WAauthors On October 8, 2010 No Comments

Whenever you start off a brand new career you indicator a contract and are expected to observe a certain code of conduct. The majority of us will comply to those rules and so they consist of such things as being on work promptly, calling in if you’re sick, and so forth. Then you can find some unspoken golden rules, the things that you simply should in no way do inside workplace.

How a lot of times have you “forgotten” to reply to an e mail? Or failed to return a voicemail that you simply “never received”? White lies as well as the occasional fib might be harmless. Even so, there’s a stage when the lines may perhaps start off to get blurred. So what might be regarded as a severe faux pas, or possibly a sin inside workplace?

Here would be the 7 Fatal Sins at work

Lust

there’s some statistic that says that 1 in four folks meet their partners inside workplace. So what happens to the other three? Possibilities are there may well be some handsome man or beautiful woman who catches your eye. It could either blossom into a thing beautiful or blow up in your face. Is it value the chance? In the event you work inside a large corporation or unique departments it may perhaps make things uncomplicated. Even so, In the event you share a cubicle, you may perhaps need to steer clear of it.

Gluttony

Workplace parties and nights out give you a likelihood to socialise with your colleagues. This might be fantastic fun and also a pleasant change to the working day to working day regimen. Just keep in mind you will not be inside a pub or club with your pals and obtaining drunk isn’t cool. You may perhaps finish up doing or saying a thing you later regret

Greed

you can find so a lot of Workplace supplies that it’s going to not make a distinction. If this can be what you say to yourself, you’re incorrect. Individuals “post-its” will not be yours for your taking. corporation house is there to be used inside a work context, to not fill your Christmas stocking. Also, you realize that taxi ride you took following a night out with your ideal friend? Nicely, expensing it isn’t acceptable. Claiming for expenses you didn’t incur or taking Workplace supplies is stealing. Euphemise all of it you like but it can be still theft.

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Sloth

Be immediate in everything you do. you’re expected to arrive at work and meetings promptly. Not 10 minutes later. Surfing the internet for hours on finish trying to find your next vacation is also abusing corporation time. Also, acquire pleasure in your look. You’ll be taken a lot more critically and it’s going to possess a optimistic effect on improving your attitude. Displaying up at work in what could possibly be mistaken for the pyjamas means you may perhaps be seen as dozy and incapable of generating any quality work.

Wrath

Offensive language and aggressive behaviour is in no way acceptable. Perhaps your co-workers have had to get used to your vulgar language, but that individual from a different department who just walked past isn’t and may well acquire offence and report you. This could lead to unnecessary complications. Ranting by way of e mail isn’t a excellent thought either. Possessing any concerns that could possibly be related to anger management linked with you is bad information and very unprofessional.

Envy

Don’t talk about shell out with your colleagues. Nothing excellent will excellent of it. Period.

pleasure

acquire pleasure in obtaining a career Nicely carried out and acquire duty for the actions. In the event you make mistakes don’t be as well proud to acknowledge them or worst still attempt to stage the finger at someone else. That is just immature and dishonest. Nobody likes to make mistakes and it might be embarrassing admitting to them but it will be even worse Possessing to clarify why you lied about it inside first location.

These may perhaps seem like common sense, but as they are saying, common sense is not so common..!.!.

have you or anyone you realize committed any from the 7 Fatal Sins? Tales that start off with “It wasn’t me, but I know someone who..!.!.” are most welcome!

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Aim to be – Life & Company Coaching
http://www.aimtobe.co.uk
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Discover the Secrets Behind a Work at Home Position

By valeri On August 21, 2010 No Comments

A work at home position seems to be an ideal solution to achieving work-life balance. The advantage is obvious; you have access to both your work and your personal life simultaneously. Either can act as a form of escapism for the other and research has shown that work at home positions can improve productivity. Unfortunately, finding a work at home position seems to be a tightly guarded secret shrouded in mystery. A mystery this article will try to unravel.

Advances in telecommunication and the proliferation of personal computers have made it possible for employees to work from home. Some employees split their time between working at the office and working at home. These companies usually employ liberal working rules and may practice advance management techniques to keep their employees happy. Letting employees work from home can actually increase productivity. It can also increase staff morale and lower employee turnover rates. There are a variety of reasons why corporations employ such strategies, but this is usually used when job scopes are portable and work can be done, submitted and monitored from a distance.

Unfortunately, companies that use these methods are exceedingly rare. And those that do use these techniques are established companies that are difficult to get into.

There are easier and more accessible ways of making money from home. If you own a blog, you can make a steady income with advertising.

There is a growing number of super bloggers who can generate income merely by blogging. They sell space on their blogs to advertisers. There are several plans when it comes to online advertising. Revenues from online advertising will depend on the agreed upon payment structure.

To become a super blogger, it helps to produce popular content that is widely viewed. The more visitors your blog attracts, the more advertisers are willing to pay. In order to make your blog popular, you should visit other blogs and participate actively in the blogging community. It’s also important to constantly update your blog with fresh material to keep visitors coming back.

However, making a blog popular and attaining a sizeable audience can be challenging. Becoming a popular blogger also takes time. It may take several months or even several years before your blog generates any significant income. If you’re looking to gradually create a passive source of income on which you can live on, blogging may be the answer for you, provided you have the stamina to subsist and the ability to post interesting content that attracts viewers.

The above mentioned methods represent a small microcosm of possibilities in which you can make money from home. A work at home position is a very tangible proposition that can generate substantial income. The information technology landscape has expanded to a point where there are many different ways to earn such income. But ultimately, you will have to examine your own goals, tendencies, and aptitudes to determine the best situation for you.

Click Here to learn more about work from home jobs. Martin Connor is an authority on the best home based businesses today, providing valuable advice at http://www.freeadvertz.com.



Work From Home Mums Uk – Advice For ‘Mompreneurs’

By valeri On August 21, 2010 No Comments

Work From Home Mums Uk

As a multi-tasking parent, the question I hear most is: “How do you balance work and parenting?”

It is really a matter of finding time to do it all. Those not so little three words are loaded. ‘Doing it all’ means different things to different mothers. Work From Home Mums Uk

‘Mompreneurs’ love their work and pursue it passionately. Time flies when occupied in that realm. But, there are the children, the school time, the carpooling, the household needs, not to mention the spouse. The list can go on forever.

I recently picked up my copy of The 4-Hour Work Week by Timothy Ferris. (It was getting a bit dusty on the shelf-wonder why?) Clearly, I needed a review.

He advises the reduced hour work week so that you can live the life that fulfills you. I need to limit work time so I can have more time with my children.

Here’s how I try to do it:

A) Segregate your work into “efficiency” groups: Do all your email correspondence in one batch. Do your blogging in another. Dedicate one chunk of time for phone calls.

It creates some rigidity but the benefits are worth it. When you spend time with your kids, give them full attention just as you give each task group full attention when “at bat.” Work From Home Mums Uk

B) Toss junk mail and clear junk out of your way. Don’t waste time on “stuff” that does not demand attention. Heave ho–and quickly! You don’t have to read everything.

C) Control your email. Immediately delete all the cutesy chain letters despite the punishment for non-compliance. Make sure your spam filter is up to date.

Prepare canned answers to questions that you confront regularly so you can tick them off as needed and still be responsive to clientele. Be brief. Don’t let your conversations drag on or they really will. You have to be your own traffic cop.

D)Skim, scan and read fast. You don’t actually have to take a speed reading class but do scan things quickly and quickly delete the unnecessary.

E) Focus. Make sure your family and friends understand when you are working. Let them know that if you can work done efficiently you can have quality time with them. Deliver on that promise. Don’t talk about work, unless asked.

Focus on your family and friends when you are with them. It is better for you– breaks are healthy. It is better for them–they will appreciate that you value your time with them. Your kids will bask in the focused attention!

F) Get help. If you can afford to, relieve yourself of tasks you hate. These are the bottom fish on your list; the ones that don’t get done. If you can’t afford help, try working out a trade exchange of your services for those you need. Work From Home Mums Uk

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4 Ways to Work From Home Online

By valeri On August 21, 2010 No Comments

The thought of working”>http://www.internet-making.com”>working from your home use to be only a dream. However, in todays world, being able to work from your home and make money is becoming a reality. Millions of people around the world are taking advantage of their computer, and are making money online. This article will tell you four ways to work from home online.
 
1. Creating an internet business is one of the most popular ways for people to work from
home. There are many different types of businesses, like network marketing, graphic
design, website building, etc. You can make great money working at home on the internet
with any of these businesses. The degree of difficulty between them varies, but they are
all in demand businesses on the internet today.
 
2. Many people on the internet want to put content on their website, but do not know where to get the content. You can become an article writer and get paid to provide content for people’s websites. There are many businesses that want to keep their site up-to-date with the latest news, or just want to keep adding fresh content to their site, and as an article writer you could get paid to do that for them.
 
3. Affiliate marketing has been the most popular ways for people to work from home online. You get paid to sell other people’s products. All you need are some simple skills on how to market products, and you can begin earning good money selling someone else’s product. Depending on the affiliate marketing program you join, some businesses will provide you with a website and content, so all you have to do is get people to the site.
 
4. Finally, email marketing has been around since the internet was invented, and it is still
a great way to earn money working from home. You can sell your own products or become an affiliate and sell their products through an email marketing list that you create. The best way to create an email marketing list is to buy co-registration leads and allowing a lead company to build the list for you. Once you have a list built for you, you can begin selling to that list.
 
In the past, working”>http://www.internet-making.com”>working from home was only a dream to many people, but it is now becoming a reality for millions of people around the world. After reading this article you should know four ways to work from home online.

Judy Wellham warns that when you search for a home business be careful

because there are many scams out there. To receive over $147 in proven home business tips and tricks delivered to your inbox instantly for free click here now: http://www.internet-making.com



Data Quality in Data Entry Job Work

By valeri On August 21, 2010 No Comments

Data quality extremely one person working in a position of data entry is important. There are several things that work together to make the data quality is as good as possible. The first is the accuracy and completeness. If you work in a position of data entry you know the importance of being true. In fact the work required precision. When you type a document or if you fill a form in both cases, you must do so without errors, whatever.

Meting or more of a time limit and make more money by filling out the forms because of the pressure that sometimes there are mistakes in a job. And if you work in data entry that you are perceived by others since your work is important data in a way easy to understand. While you’re online forms you must pay special attention to spelling and phrasing are filled word. If you have your data entry work offline, you can always use a spell check program for the most common mistakes that you can help with spelling words or phrases that you might care. But we must not only respond to these types of programs, but to try to work as fast as you can and as accurate as possible.

Not only easy to understand by those who will work the data entry, but they also believe that it is capable of. They say some data are used to make a report of Imagine. If your data is not correct or if your report will be corrected. It is not always that we can control the quality of data. Sometimes the need to type information is not relevant or is not at the outset. In these cases, you can not be blamed, since you’re just one data entry, but data quality is affected. Sometimes data is not complete yet and in this case, it is not your fault, but you or the person you’re giving you complete data or missing pages tell you whether it there is work to do duty to document as you type.

If you as a data entry program data entry individual company you work for and support you can always ask for advice in the context of work, but you no less guilty for the level of data quality be held unless there is a lot of typos related. But if you’re a home business that provides a data entry service you lose some customers because of negative feedback type of document you will receive lower quality data can be.

Harsh Modi is internet marketer and also writes articles on outsourcing projects,document scanning, Data Entry Outsourcing in india , iphone development etc.



Be a Work at Home Mom and Enjoy Every Single Day Being at Home

By valeri On August 21, 2010 No Comments

Nowadays, it is hard to find a job that is legal and pays well. A lot of mothers out there have a hard time looking for a job because they had to take care of the house, their husbands and children as well. Consequently, they end up being alone in the house without earning money and so bored with their daily routines. Are you one of these women? Well, you can be a work at home mom now. There are a lot of jobs that you can do at home. They are legal, easy, convenient and pay well!

You can first assess on the talents and skills you have. Think of the one wherein you really excel. If you are good in cooking, you can cook or bake goodies that are made to order. Ask your friends to tell their other friends that you are baking goodies and pastries. You can have them call you for orders and once their orders are available, have them picked up by your customers. It’s like making money with no sweat, right? That’s just one way to be a work at home mom. You’ve just got to be very witty and of course, responsible enough.

If you are a computer expert, you can try a lot of online jobs available in the virtual world. Paid surveys, for example are really great for you. Another is being a freelance writer. This is a job that pays well and it is legal but you really have to be careful when making money online because there are a lot of scammers wandering in the virtual world nowadays. Just take jobs from legitimate sites and legitimate people. Feedbacks can help you tell whether a site is not a scam.

Being a work at home mom is not that easy. When you decide to work at home, you better still know your priorities. Make sure that you still make your family your number one. Second, you have to be very responsible when doing your job at home. You do not need to be very perfect in doing your job but at least do it well for you to have a lot money. Finally, think of yourself as well. You might end up being too preoccupied with your job and your family to the point that you have no time for yourself anymore. You should know how to weigh things before you work at home.

Article by Jayden Harris owner of Home Job Alert a free work at home job service. Over 2,500 companies listed. Visit us at http://home-job-alert.com



7 Steps to Finding Work At Home Jobs

By valeri On August 21, 2010 No Comments

Are you interested in working from home? A lot of people are. However, a lot of people never end up working from home.


Why is that? Is it just too much of a dream to be able to work from the comfort of your own home? No, absolutely not. Working from home is possible. It is realistic. You just need to know how to find the jobs and put forth the effort to do what is necessary to get one.


That is why many people who want to work from home never do. They do not put forth the effort to learn how to find work at home. If they do learn how, they don’t take the necessary actions.


So, be your own person and go after what you want. Start by following these 7 steps:


1. Determine how much money you need or want to make from home. Knowing this will help you focus on the right types of jobs, versus wasting your time looking at job for which you are either over qualified or under qualified.


2. Update your resume and list of references. If necessary, get help with your resume. Make sure you have a professional-looking resume. Avoid taking short cuts here.


3. Understand what telecommuting is and where the work at home jobs are posted.


4. Check out the company with:


* Your local Consumer Protection Agency

* Your State Attorney General and

* The Better Business Bureau – where the company is located and also where you live


Ask these organizations if they have received complaints about the company offering the work at home jobs that you are considering. Note that the absence of complaints doesn’t necessarily mean the company is legitimate. Companies may settle complaints, change their names, or move to avoid detection.


5. Do thorough research on any job in which you’re interested. Do a search on the internet for the company and also the names of anyone with whom you spoken at the company.


6. Do the math.


There are many of job postings that claim you can earn thousands a month, working 20 hours a week typing, performing data entry, or doing some other administrative work. However, when you crunch the numbers it’s clear the claim is bogus.


For example: Say a company claims that they will all of your clients for you. They also claim that you will only work 4-5 hours a day and make $5000/month.


Let’s look at the math:


5 hours a day, Monday to Friday, is 25 hours a week, which is 100 hours a month. $5000 a month divided by 100 hours a month means you would be making $50 an hour to type.


This is not going to happen – the company could hire someone locally and pay that person a monthly salary that’s a lot less than $50 an hour, even if benefits are included, and have him/her working 40 hours a week. Even if that person puts in over time at time and a half the hourly rate will still be a lot less than $50 an hour.


7. Report any scams that you come across.


If you encounter a scam, report it to your local Better Business Bureau and the Federal Trade Commission.

Kimberly Anne is a seasoned businessperson with over 20 years of marketing experience. With a BA and a MBA, she has helped thousands of people start home businesses and achieve success. For more information on telecommuting visit Kimberly’s site www.all-about-home-businesses.com.



Phony Rebate Processing – Work From Home

By valeri On August 21, 2010 No Comments

Rebate processing appeals to many people who want to work from home. Rebate processing sounds like easy work that anyone with a computer can do. Benefits include that you can you can make large amounts of money for easy work, you can do the rebate processing work from home, have a flexible schedule, and you can work as much or as little as you want.

Rebate processing promoters claim that you can make $25-$150 for each rebate you process and all it takes is filling in and submitting forms. Doesn’t it make you suspicious that you get paid a high amount of money for this easy work from home?

Traditional rebate processing is a rebate or a special discount that is paid to a customer after the purchase.

What kind of rebates will you process as a rebate processor?

The rebate processing scam attracts home workers by claiming that the company is looking for people to process rebates for companies from home. Rebate processors fill out and submit forms for companies who offer rebates, entering the name of the people receiving the refund, email, and rebate amount. And they claim that you will get paid good money for each form you complete. So, what do you really get when purchasing the rebate processing programs? The ads are misleading. You don’t process rebates for companies.

Here’s the scam: Before getting work, you must pay a fee for account activation, training and to show that you are serious about doing rebate processing work. The fees for rebate programs range from $29.95 to $197 for the exact same rebate work information.

You expect to receive training on how to process rebates and how to input the data into forms. Instead of rebate processing, you’re getting affiliate marketing information. You’re supposed to promote affiliate products and place ads to get people to buy products. You’ll get a list of affiliate networks such as ClickBank and others you can find yourself by doing a Google search for “affiliate networks.” They may give you some ads, a list of classified sites and basic information about pay per click advertising.

You’re not getting rebate processing jobs. You won’t be processing rebates for companies. And you’re not getting paid for each form you fill out.

Instead, you offer rebates to motivate people to buy through your affiliate link. You’ll give a discount or “rebate” to people who buy a product. The “rebate” is a portion of the commission you’ll give people when they purchase through your affiliate link. You’ll use PayPal to pay rebates to your buyers. You will pay those rebates to buyers from your own money you earn from affiliate commissions.

For example, you offer a rebate of $5 on an ebook that sells for $40 and pays 50% affiliate commission. When someone buys the ebook you’ll make $20 commission, and after you pay your customer the $5 rebate you make a profit of $15. This is how you’ll make $15 per rebate processed! You’ll also pay a small Clickbank fee. And after you pay advertising fees, you may actually lose money. This is not exactly what you expected when ordering rebate processing!

Many people make money by promoting products from the Clickbank marketplace. But you don’t expect to have to promote affiliate programs when paying to become a rebate processor. You expect to fill out forms and get paid for each form you fill out. You surely don’t expect to pay people rebates from your own pocket when they buy something through your affiliate link.

You can make money with affiliate marketing but it requires experience and advertising money. And your success won’t be instant. If you’re interested in affiliate marketing, get some specialized books on affiliate marketing instead. Don’t get information from people who are lying to you.

You won’t find legitimate online rebate processing jobs. Rebate processing jobs exist, but the real rebate processing jobs are FREE. Think about this: Have you ever paid your employer to get paid? Your employer is supposed to pay you – not the other way around! So, don’t pay to get work.

Major stores outsource their rebates to a third party company. If you want legitimate rebate processing jobs, search for local rebate companies who hire local people to process rebates from home. Real rebate processing is data entry work that pays low wages but you don’t have to pay a fee to get the work.

Don’t spend your hard earned money on scams. Save your money and look for legitimate work at home instead.

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Work at Home Jobs are Legit

By valeri On August 21, 2010 No Comments

You know you’ve got it made when you can sleep in as long as you want, refuse to go to work, and still pull in mounds of money… right from the comfort of home. Imagine never being a slave to some uncaring boss… never having to leave your family for a daily commute… never getting paid WAY less than you’re really worth… nothing would be better, right??? Would you like to work from home and decide your own hours and earnings??? Of course you would! But is it that easy… is it just a cake walk??

Well, no one is going to hand you ANYTHING! You do have to put in a little effort. But compared to the alternative, a day job, it is very simple for anyone to do. In fact, with just a computer and a couple hours of your time, you’re well on your way to making a fortune online. In most cases, you don’t even need a website of your own or much start up funds!

Back then people used to ask me ”what do i do for aliving” I told them I work at warehouse for 12 hours a day.  Now they ask me where do I work and can they get in because they now notice I’m bringing more income than I did when i was at my old job. I remember my mother told me  “  Don’t mess with those online businessess their all just scams “  She was right but their were some that were actually legit and can make good money from…. With a little work of coures but as soon as you get the ball rollin you’ll be makin money in  no time.

So is this for you, do you really want to work from home and run your own business? First of all, I need to warn you, you MUST have discipline. No one is going to do the work for you, it’s up to you and only you to make sure it gets done. If you are not willing to be accountable for your own actions im still learning that the hard way it is IMPERATIVE that you follow directions or else you’ll be like other who say, ” This home-based-business doesn’t work ” , and end up missing a great opportunity just becuase you choose not to follow directions.

So what do I do? To keep it short and simple, I am an online marketer. The search engines are my best friends, and it’s a win-win situation for everyone involved. People come online everyday with needs, my job is to help them find what they are looking for. Sure, I worked 8… 10… even 12 hours at a time in the beginning and sometimes still do… you will also. Not because you have to though, but because you’ll want to. Why? Simple! Because while you’re asleep at night or parting til the sun comes up or on your dream vacation, your computer will still be at work making you money. Now tell me that doesn’t sound like your kind of “job”! If I can do it, so can you… here’s to your success!

Sincerely,

-Alvin daniels
http://www.bestecash.com/?alvin1029

P.S. Get specialized Make Money At Home training tips by joining our Free Newsletter found at the web site link below my name & opt in to become a free subscriber. On a regular basis, you’ll receive exclusive interviews and top secret online money making ideas from the best internet minds of our time to help you explode your profits exponentially!



360 marketing and Social media: How can they work together?

By valeri On August 20, 2010 No Comments

The importance of social media for each and every brand is today a fact. It is a bit more difficult to move some companies to see what it could mean for them.

One of the key question should be: Do my clients or potential consumers use social media?…rather than I need to be on Facebook because my competitors are there. This chart from insidefacebook.com illustrates the profile of Facebook users per age groups. Is it relevant for a brand with a consumer franchise from 40 to 55 years old to focus on Facebook?

I came to the conclusion that there are 3 types of companies :

“We need to control”
These companies or brands are used to communicate in one direction (top=>down). They approach interactions with their consumers as they are doing advertising. Consistency of the brand’s communication is sometimes more important than the consumer experience. Typically, they would try to start from scratch their community, on their website with their content that they can control. As a consequence, individual initiatives from clients or employees could play against their communication strategy.

Some luxury brands could fall into this category. Frank Muller is a very exclusive watchmaking brand with very attractive (and expensive) watches. However, they have decided that on-line interactions with potential clients was not a priority. As an example, their website is more than basic and could create a gap between the unique experience in their store and actual behavior of luxury clients who are using Internet more than the average.

The banking industry could be on the podium. As they have a lot of regulatory constraints for communicating on their products and services, it is not natural for them to interact directly with their customers through social medias. Credit Agricole may be a good illustration as the top groups ranked on Facebook are initiatives from Belgium and Egypt.
Capital One is another interesting example. The bank became a case study in business schools for their outstanding customer service level. However, most of the groups on Facebook ranked first were set-up by very angry customers calling for a boycott! A step by step and very transparent approach is most probably the best way to advice them to move into a customer centric approach.

“What could we do?”
Nutella enjoys an amazing awareness, level of preference and became an icon of the childhood in several countries (at least in Europe). They invest massively in advertising, sales force (one of the biggest in France with 400 sales reps) and quality of product. However, they have not (yet) integrated social media actively in their strategy. Nevertheless, they contemplate +4.0 mio fans on Facebook (only first page of search), 17.5 mio search results on Google and even Twitter is spreading the word…without a massive participation of the brand! Fans organize even each year the Nutella day!

Nutella would try probably to work on interacting with those fans to support further the development of the brand value and/or turning them into more active ambassadors. However, the risk for the brand is perhaps to start being involved if it is not well understood by the fans.

Ford is another interesting example. They have recruited in the US Scott Monty to head-up their social media strategy. Scott Monty is a very popular opinion leader within the community of marketing professionals with his blog The social media marketing blog. It works very well for the time being. What would be the impact of Scott Monty deciding to leave Ford and to join a competitor?

“What do you need?”
Innocent drink
is a good illustration of a growing brand for which part of core values comes from its community (on top of excellent products). The nature of the brand is to be opened on what is happening “outside”. As a result a competitor may copy their products but could not acquire from scratch the momentum they have built with their clients. They engage with their consumers through various means: packaging, website, YouTube channel, blog, podcasts, Twitter. Each of them has a specific function but consistency of tone and messages is clear and simple. They have established a lifestyle beyond a brand.

An established and international brand such as Starbucks has reached this critical step and is still able to interact with its clients through videos, discussion or instant messaging. They go even further in terms of community engagement with product development or a platform for local actions to support a cause. They have launched an interesting initiative in the US while they try to generate in-store traffic via Facebook. The promotion is called: Share a pint of new Starbucks ice cream (free daily coupons to be redeemed at the store).

Those brands have adopted a real customer centric experience and their strength is nurtured by the goodwill developed with their clients. Another way of considering 360° marketing is illustrated by the analysis I published on the release of the new album from the metal band Metallica: 10 tips for 360° marketing.

At the end of the day social media is not more than a group of people/friends/colleagues sitting in a bar and discussing about their live. The difference today is that technology is able to connect thousands of people at the same time, in the same bar, at the same table. However, the principle remains the same. If you want to seat at this table and discuss, you would first introduce yourself and ask if you can seat. Most probably you will ask the following questions before trying to influence the discussion: What do you need?, What could I do? ;-)

I am responsible for the marketing blog www.customercentric.org.
I have held different positions in the area of strategic & operational marketing, sales and general management.
I am currently Director of New Products in a major international blue chip company, leader of its FMCG category



India Cricket News – Two Captain System – Will it Work in India

By valeri On August 20, 2010 No Comments

Mahendra Singh Dhoni has been appointed captain of India for three one-day’s against Australia in home series. Dhoni, who is the captain of India’s Twenty20 squad in South Africa, had been tipped to take over as captain since Rahul Dravid announced his resignation.

The captain for test team is yet to be announce by BCCI and if reports are to believed than test captaincy is certainly going to Sachin Tendulkar. That means India will also follow the two captain system for the time being.

Two captain system will be adopted first time by India although it has been successful in Australia when in 2002 Ricky Ponting was made One Day captain and Steve Waugh was test captain.

Now days England is also following the same system. Michel Vaughan is test captain and Paul Collingwood is handling One Day side.

Dhoni, who was the vice-captain of the ODI team on the tour to England, has made his mark since his arrival in international cricket in December 2004. He has scored 2477 runs in 84 ODIs at an average of 44.23 and a strike rate of 96.26. His highest score, an unbeaten 183 against Sri Lanka in 2006, is a record for a wicketkeeper and also the record for the most runs scored by a batsman while chasing. Dhoni had also occupied the top batsman’s spot in the ICC one-day rankings in April 2006.

In world twenty20 Dhoni has also proved his skills as skipper especially in match against Pakistan. But that is twenty20, ODI is totally different ball game.

On other hand if Tendulkar accepts test captaincy then it will be his third inning as Captain of India. He has already led India in 25 Tests winning four, drawing nine and losing 12. In the ODIs, too, he does not have a great captaincy record.

Out of the 73 matches that Tendulkar led India in, the team lost 43, winning 23 other matches while six ended without a result with one tie.

When last time Tendulkar resigned from captaincy he said that he will never accept captaincy again. But now he looks like ready for it.

But now the question is will this two captain system work in India. In India players are stars and it will not be easy for Dhoni to handle them especially when he is inexperienced in handling the captaincy.

Another problem which might come across Dhoni will be coordinating with giants like Tendulkar, Ganguly and Dravid on one side and youngsters on other side.

For Tendulkar the biggest problem will be to get support from senior players. As reports are coming that seniors were not supporting Dravid, the same problem will arise for Tendulkar also.

But looking at positive side the two captaincy system, it may also come good as it will give ample time to groom Dhoni as good leader.

According to ex cricketer Navjot Sidhu if we adopt every thing from Australian system then why not two captain policy. Australia had proved that it was a good move and that’s why Ponting is the best captain today.

Well we as Indian cricket fan also hope that this system may work and we will have a good and aggressive, thinking captain who will lead India in 2011 world cup.

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