The Advertising Agency Business: The Complete Manual for Management & Operation

By valeri On December 25, 2010 Under Advertising

ISBN13: 9780844231693
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
When the first edition of Herbert Gardner’s The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key f… More >>

The Advertising Agency Business: The Complete Manual for Management & Operation