Using Social Media To Explode Your Personal Training And Fitness Marketing Businesses
Author: Brian Devlin
It really breaks down the truth behind all the parties that you as a fitness marketer are invited to and how you use those parties to meet key people in your specific niche or any complimentary niche.
Perry Belcher is a very cool and intelligent guy who at times uses some choice words to describe social networking but his content is outstanding.
Watch this no B.S. fitness marketing technique to explode your personal training business using social media tricks.
http://www.briandevlin.com/2009/04/social-media-for-fitness-professionals/
Now that you understand social media for marketing purposes, let’s look at your action steps needed to really promote yourself and meet key people.
1) Start a Fitness Facebook Page
Facebook is a fascinating social phenomena as well as an amazing social networking tool to blow up your personal training business. Its new, it’s a novelty and reaches a targeted audience. Make your page interactive, keeping your fans and potential clients engaged and wanting more.
Set yourself up a local personal training page. Use one of your main keywords in the URL.
A picture says a thousand words so choose an image that accurately brands you.
Start searching local people who have similar interests and ask them to be friends.
Offer them free fitness advice or post fitness videos and workout tips daily on your page.
Your list of friends will grow rapidly and you can set yourself apart very quickly as an expert in your local community.
Remember…What’s in it for them? Not you. Yours will come in time. Help first, reap later.
I will now quote the bible. He who refreshes others will himself be refreshed. Proverbs 11:25
2) Create a Fitness Gravatar
On http://Gravatar.com, users can register an account based on their email address, and upload an avatar image to be associated with the account. Gravatar plugins are available for popular blogging software, such as my WordPress blog. When the user posts a comment on such a blog that requires an e-mail address, the blogging software checks whether that e-mail address has an associated avatar at Gravatar. If so, the Gravatar is shown along with the comment.
When you leave a comment on my blog, you leave a little footprint with your name on it. This footprint can drive a boatload of people toward your site because they want to see what you are all about. I have driven TONS of traffic back to my site by commenting on other blogs. The only reason it works is because I use the NO B.S gravatar image that I have chosen to represent all that I stand for. People want to know who the heck this No B.S guy is.
I have actually converted sales from my gravatar image many times. Look at all the successful fitness professionals out there. They ALL have Gravatars and they all leave blog comments.
Remember to choose or create an image or photo that SCREAMS your core identity. This is important.
3) Create A Fitness Twitter Page
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers).
This is like getting 100 free leads per day. If you looked at my twitter page I have over 2,000 leads and I don’t ever do anything but send a tweet from my Blackberry between personal training sessions.
It takes 30 seconds for potentially 100′s to 1000′s of people to visit your site.
If you do just 6 twitter posts a day you can increase traffic to your website or your phone by over 100 hits.
Imagine if you locally started twittering with potential customers answering their fitness questions and inviting them to meet you for a free consult.
You have no idea how powerful this tool can be until you actually take some time and create a page.
Don’t be a lazy bones. The recession is in your head. Money is everywhere but you actually have to work for it…
4) Submit a Fitness Press Release
A news release, or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Some popular press release sites include EzineArticles, PRWeb and Isnare.
The more you get your name and your personal training business on the internet, the easier its going to be for potential clients to find you.
It is so easy to get insane public recognition when you are recognized as an expert by the local media. One simple way is to get picked up by your local news paper.
Find out who to contact for health press releases. Submit at least one per week for a few weeks via email with a friendly follow up email asking if there is anything they need help with as far as expert advice or information is concerned.
Tell them you are more than happy to contribute and are available anytime for interviews as well.
Just plant the seed.
Don’t be a pest, but be consistent. Don’t take no for an answer.
Make a list of 10 social media contacts in your city and start making regular email communication and phone calls to these organizations.
Sooner than later you WILL be a local celebrity.
The key to success is to be known, to be regarded and to be available.
If you offer these 3 components to your local social environment you will be flooded with business while others are packing up shop and changing careers.
Success takes effort!
Article Source: http://www.articlesbase.com/marketing-articles/using-social-media-to-explode-your-personal-training-and-fitness-marketing-businesses-882065.html
About the Author
The purpose of http://www.BrianDevlin.com is to offer fitness professionals FREE cutting edge Personal Training Advice
November 30, -0001
12:00 am #comment-1
You really can’t go wrong using blogger or wordpress. There’s no doubt that Google loves both. As blogger is owned by Google blogger blogs do rank well.
However, with WordPress you have the ability to choose from so many more themes and the plugins that you can use with wordpress can be phenomenal, all helping you create search engine friendly blogs, blogs that get a lot of traffic from social bookmarking sites and the ability to make your blog look more interesting than the average Joe Blogg’s blog!
Also there are also a number of blogging software programs that work with WordPress that can help you make money faster as a blog owner by following blogging tutorials and guides included.
WordPress will also have your sites ranking very very fast – particularly if you’re targeting low competition phrases.
Also if you have a good webhosting account they often have one click installs of WordPress which can also take a lot of the headaches away.
WordPress is my personal favourite and I make thousands monthly from wordpress blogs.
I hope this helps.
November 30, -0001
12:00 am #comment-2
http://www.LocoDomains.com has the best deals and service
November 30, -0001
12:00 am #comment-3
I think blogger give permission for google adsense.
If you want profit from your blog you need to increase your traffic.
hereunder some info for you to increase the traffic of your blog without spending an money.
Title:
In title of your blog try to sellect words which poeple frequently use in their search queries like this blog’s title is vitiligo because it is a generic keyword in health and skin diesease catagory. http://vitiligo.blog-4u.co.uk/
Url:
Use Generic keyword in the URL of your blog like
http://vitiligo-herbs.blogspot.com/
http://www.blogscene.co.uk/vitiligo/
http://www.meonline.co.uk/vitiligo/
in these blogs the key word vitiligo is used.
Cntents:
your content should be clean and easy to understand, insert images if required. If you took data from any other source change the wording from the original source.
for example the source of the above blog is http://www.antivitiligo.com/ but the outher of the blog change the wording.
Design:
most bloggers offer to use html in their blog. First make an test html file for your blog. apply table and divs . if suitable then copy the your content with html and paist in the edit box.
never forget to preview before publishing your blog
You have to use some tricks for your blog to increase the Result position of your blog in the Search engines.
1)Book mark your blog in the famous social sites like digg, delious and technorati etc.
2)Use yahoo answer
3)Submit your blog in the free blog directoris.
November 30, -0001
12:00 am #comment-4
The best combination of features and ease of use, is blogger.com, in my opinion.
Just go to http://www.blogger.com and click “Create your blog now”.
You will get an URL like yourname.blogspot.com, or you can choose to publish the blog to your existing homepage if you’d like.
November 30, -0001
12:00 am #comment-5
Things I did to be successful: http://answers.yahoo.com/question/index;_ylt=AlTaCN.KbeE6Rlz3vwt13Ybty6IX;_ylv=3?qid=20071215180803AApbhK4
You can also try article submission: http://answers.yahoo.com/question/index;_ylt=Av8sFy4ZrhVm6nQJuZ43aqzty6IX;_ylv=3?qid=20071219083105AAi2qW1&show=7#profile-info-US5pRGDvaa
September 19, 2006
3:56 am #comment-6
Setting up a personal website?
I want to set up my own personal web site basically for writing my blogs and posting my articles. I am looking for the following features
1) Ease of use.
2)Ease of administration.
3) Relaible
4) Should have features for blogging and writing articles
Want to know some good service providers in this regard.
October 25, 2007
9:48 pm #comment-7
What’s the best place to register a domain in for blogging and family stuff?
Must:
-be cheap (well, under $10 a year)
-provide a personalized email address
-have blogging services, etc. just normal stuff you would do with a personal website like blogs, post videos, pictures, etc.
January 6, 2008
9:08 pm #comment-8
How can I increase visitors on my blog and earn some money?
My blog is http://www.letmeblogging.blogspot.com.I am new in blog and I have learnt that we can earn some money by subscribing to services such as adsense.I want to make my blogging seriously and not just make it a personal diary.I would like it to be more informative as well as interesting too.I will incorporate every advice I will get for my query.
July 2, 2008
7:43 pm #comment-9
What’s the best blogging site for a blog-for-profit?
I’m considering starting a new blog for the sole purpose of making money. I already have a personal blog through WordPress, but WordPress won’t allow blogsto use adsense or other ad services, which would completely defeat the purpose for me.
What other sites can I use to create a new blog for this purpose? I need something user-friendly (I am NO HTML or CSS expert) that can grow with me.
August 1, 2008
3:35 am #comment-10
Which is the best blogging service?
I’m looking to start a blog for personal use but also been tasked to look into it for work as well. I’ve browsed through the tours of some of the more popular services such as Blogger, WordPress and LiveJournal but wondered if I could get feedback from people who use the different services and which you find the best and why.