When Advertising Your Business Online – Timing Is Everything
We all want to know we are getting the most out of our advertising dollar. Understanding internet searching traffic and buying trends are an integral part of that equation. What is unique about this topic however is that it is a challenge to find on the web in a way that is simple and quickly able to be digested and applied; hence this simple and quickly digested article.
Day And Time Of Day Trends
Many studies have shown that late afternoon through the evening hours is the best time for online advertising effectiveness. One such study by “Light Speed Research” found that the highest concentration of potential buyers/customers searching the web were during the early evening through late evening hours (4:00-9:00). If you’re advertising nationally which most of us are, then adjust your window accordingly to accommodate all time zones.
Also interesting are the trends that are displayed regarding days of the week. By in large I have found that Tuesday, Wednesday and Thursday are the highest advertising traffic days. This trend has been echoed by many of those I speak with who advertise on a regular bases on Google, Yahoo or MSN. Of course the advantage of being diversified in your advertising methods (articles, blogs, postings etc) is that they remain on the web for them to see. Make sure whatever web page or “landing page” your advertising links your prospects to, also cross directs them to your articles, blogs and anything else that increases your business credibility, through hyperlink so that they can review anytime.
So if you want to get the most out of your advertising dollar and you’re on a tight budget, then advertise when people are most likely to pay attention while in the mood to act on it and activate your advertising from 3:00-10:00 Tuesday-Thursday.
Happy Hunting!
Written By:
R. Patrick Daugherty
The Biz Coach
For more information on Patrick feel free to visit:
http://www.linkedin.com/in/patrickdaugherty
http://www.squidoo.com/PatrickDaugherty
http://learn2earnitnow.com/?site=myownlearn2earn
For over 15 years Patrick Daugherty has had a passion for coaching entrepreneurs in the art of identifying, attracting and retaining top talent while effectively communicating, mentoring and coaching them to reach their personal and professional goals. Over his 15 year career he has been fortunate enough to have consulted and coached leaders in a wide range of industries from international technology firms and large insurance conglomerates to numerous staffing & recruiting companies as well as state & local policy makers and grass roots organizations. He is now utilizing that wealth of experience to help coach entrepreneurs of small and home-based business.
